Business Innovation Group (BIG)
College of Business

Forget Black Friday and Cyber Monday! SHOP SMALL this Saturday!

by Eminah Quintyne

Created by American Express the Saturday after Thanksgiving, Small Business Saturday® is a national holiday established as a  shopping tradition to celebrate and support the significance of small businesses in communities all over the United States.

In cooperation with the Small Business Association (SBA), local Small Business Development Center (SBDC) employees at BIG are charging community members to acknowledge Small Business Saturday® and to go out and shop in Statesboro! Local businesses stimulate local economies, and add life to a community. They create charm, identity, and color in the memories for many who call a neighborhood home.  

“I love visiting Statesboro,” said Amanda Williams, parent of a Georgia Southern employee  “When I am in town, my first stop is usually The Farmers Market on Saturday mornings! The farmers, vendors, and craftspeople have a fabulous assortment of items no matter what time of year I’m in town. I  enjoy going into all the shops downtown and talking to shop owners. All are so friendly, sociable, and the diversity of goods and merchandise are a bonus.”

Deputy Director of the Averitt Center Rahn Hutcheson, encourages community members to think of options at the Averitt Center as great gift ideas for both adults and children as well.

According to the 3/50 Project, for every $100 spent in local independently owned stores, $68 is put back into the community via payroll, taxes or other disbursements.  Researchers state small-town communities may become void of business when money is not put back into a locality.

Look for Shop Small® posters, balloons, and tote bags outside businesses around town.  As a shopper in Statesboro on Nov. 25, you represent a cause implemented as a state-to-state campaign. Congress passed a resolution in 2011 in support of Small Business Saturday®.  

Small Business Saturday is about more than just shopping at small businesses. It’s an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country. The Small Business Development Center is committed to supporting the #ShopSmall movement and encouraging everyone to #ShopSmall the Saturday after Thanksgiving on November 25, 2017.


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Business Innovation Group • PO Box 8153-01 Statesboro, GA 30460 • 912-478-0872 •