Bo Dai


  • PhD, University of North Texas
  • PhD, Auburn University
  • MS, Auburn University
  • BA, Nanjing University of Technology


Bo’s primary research interest is marketing strategy with a focus on retail patronage and pricing, positioning, and global marketing. Her scholarly work has been published in refereed journals, including Psychology and Marketing and Journal of Electronic Commerce Research. Bo has taught classes such as retailing, principles of marketing, and consumer behavior at multiple universities including the University of North Texas, Sam Houston State University, and Auburn University.

Office Location

College of Business room 2226
Phone: 912-478-3372


Curriculum Vitae


Last updated: 2/7/2018

Department of Marketing • PO Box 8154 • 912-478-6625•