Five tips for developing effective copy for your website

By Jason Anderson, Director of the Georgia Southern SBDC

The old adage that first impressions are everything rings true in many areas of business, especially regarding your business’s website. Research concludes that Web users decide within ten seconds whether to continue reading a page or to move on.

That means your business’s website has ten seconds to clearly communicate its value to your readers. A big part of that communication is the text (also called copy) on your site. To develop effective copy, follow these tips:

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